A rocking little 30-second video to promote Citadel’s new mobi site. Fun to follow and easy to understand.
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Citadel wanted to launch their new mobi site to their staff and clients, and needed a short, punchy and engaging way to share this information. Citadel initially suggested an MMS, but we recommended a video that would engage their target audience and inform them in a quick 30 second promo.
This video was loaded onto their YouTube channel and included an internal competition to reinforce the message to staff and measure their response. It was short, sweet and simple enough to bring the message home and successfully launch the new mobi site.
